We have Nutella in America, but we don't really eat very much of it. You can easily find it at grocery stores right next to all the peanut butter, but again, we just don't ever really think about buying it. And that's a good thing! Its freaking addicting!!!! And its everywhere! Walking down the streets of Florence, there are waffle stands all over, and the topping of choice is Nutella. Big, huge buckets of Nutella. Nothing in Florence comes in "Costco" sizes EXCEPT Nutella! Lisa and Dario have it for breakfast everyday, and when we're out of Nutella, we have cereal with Nutella inside of it!
I had a conversation with Luciano about Nutella, and he told me about a study he read that had to do with people's reactions to different brand names... CocaCola, McDonald's, Volkwagon, Nutella, etc. And Nutella ranked number one world wide. People recognize and trust Nutella over any other brand in the world.
My suggestion to everyone at home... Try it with caution. Its delicious, but be careful, once you start eating it, you might never stop!
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